A Fresh Perspective Behind the Scenes

It’s not just social media. It’s a relationship. It’s time to go beyond just a pretty picture. We specialize in crafting content that showcases your authentic culture - seen from a different angle. Your voice is unique and your content should be, too.

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What We Do

We began as professional marketers and business owners. Now our focus is social media marketing and content creation. We have a do-what-it-takes approach to helping your business succeed.

Read more about us in a recent feature in Comstock’s Magazine

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Our Work

We’re proud of the work we’ve done and the relationships we’ve built in the hospitality, restaurant & business community. We’ve had the pleasure of working among some of our city’s most dynamic chefs, owners and operators. Check out some of the work we’ve done for them.

Kru Contemporary Japanese Cuisine
Camellia Coffee Roasters
Southside Super
Ramen Kodaiko
Grange Restaurant

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Who We Are

We’re writers, photographers, videographers and editors, but marketing is our craft. It’s built from our wide range of experience in restaurant ownership and operations, national and local brand marketing, journalism, live TV and radio production, and corporate sales executive and producer roles. We’ve successfully used social media to grow our own businesses since 2011.

Learn more about our professional experience here.

Why Work With Us


“Working with Matt and Soreath has allowed us to keep our focus on our day to day business. Their ability to relate to the chefs/owners in the industry sets them apart from others. They're not just skilled at marketing, graphic design, videography, photography to name a few....but they get the business/marketing of food. It's one thing to work with a group who's talented in content capture and promotion, it's another to work with a group who understands what it's like to work in and run a restaurant. That means, one meeting, (if needed) to get an idea from conception to reality. They are an extension of our core team and they play multiple positions on the field for us.”

SHAHRIAR NEJAD
PARTNER / FISH FACE POKE BAR

“At some point I realized how much social media marketing had changed and how important the quality of content had become. After interviewing several other local agencies, some friends referred me to Matt and Soreath/Disrupt.  Their ‘content first’ approach drew me in immediately and that, coupled with the happiness of their other clients sold me on working with them.  The difference was both immediate and extremely noticeable. They spend untold hours capturing and editing what I believe is the highest quality photo and video around. Countless friends and colleagues commented on how good the content had become, including many that I would not consider particularly ‘social media savvy.’

Additionally, Disrupt has grown our followers and interactions dramatically, with all metrics consistently positive. The best thing about working with Matt and Soreath is their knowledge of food and beverage and their ability to work with and around chefs, bartenders, and other key players without impeding their work or processes.  This allows for a true ‘behind the scenes’ experience for the viewer, which I believe sets the standard for Sacramento food and beverage social media.  Finally, they are simply good people.  Kind, considerate, honest, intelligent, and great communicators.  I would recommend Disrupt to anyone looking to take their marketing to the next level.”

KIMIO BAZETT
CO-OWNER / HOOK & LADDER MANUFACTURING CO, BOTTLE & BARLOW, THE GOLDEN BEAR

“Matt and Soreath truly care: they are professional adults that put in the time to get to know us individually and are genuinely invested in learning as much as they can about Camellia. They put together a full marketing strategy that didn't just focus on Instagram.  They offer a full-service approach which demonstrates just how much skill and experience they possess. They helped us come into our own as a company when we were first starting out and helped us let our personality shine.  We get so many comments every day about the uniqueness of our Instagram feed and that the Facebook photos brought them all the way here from Rocklin/Roseville/Folsom/Beyond. We absolutely love Matt & Soreath & Disrupt.  Truly nothing about their services that we wouldn’t recommend in the highest regard.  They are always in touch, and we collaborate incredibly well together.”

KATIE FRENCH & RYAN HARDEN
OPERATIONS MANAGER & OWNER / CAMELLIA COFFEE ROASTERS

“I really care about how our dishes and food look and I wanted it to be represented in the right way. Since working with you guys, we’ve gotten tons of compliments on our feed and content. I love the live shots you guys get and you helped us roll out and push new menu items very well to get people to try them.”

BILL NGO
EXECUTIVE CHEF & OWNER / KRU CONTEMPORARY JAPANESE CUISINE

“Disrupt really dug into how we wanted to be viewed in social media and what messages we want to put out. What really differentiates Disrupt from others is their ability to capture the moment and present it in a real raw way. The viewers feel like they are in the kitchen with us. They are very nimble in the kitchen and are never a burden to the cooks around them. Since they joined our team, impact on business has been tremendous. Many people tell me they came in because they kept seeing all of our beautiful pictures and we get many guests that come in specifically because of what they saw on our feed. What I enjoy most is the people behind the cameras. When you are able to develop relationship with them then it makes it really easy and you forget that there is a camera even there.”

ANTHONY SCUDERI
EXECUTIVE CHEF / HOOK & LADDER MANUFACURING CO.